I work for a custom training company that proves technical training, soft skills training (instructor-led and elearning), technical writing, custom training manuals and graphic design. I’m struggling with how to market our services and get clients. We spend lots of money on new marketing approaches and very few people sign up to take our classes. Please help. How can I get at least 10 people to register for a class. I’ve tried gorilla marketing – trade shows, email blasts, cold calling and I’ve just started to hand out flyers. Any other ideas?
Training Company?
I work for a custom training company that proves technical training, soft skills training (instructor-led and elearning), technical writing, custom training manuals and graphic design. I’m struggling with how to market our services and get clients. We spend lots of money on new marketing approaches and very few people sign up to take our classes. Please help. How can I get at least 10 people to register for a class. I’ve tried gorilla marketing – trade shows, email blasts, cold calling and I’ve just started to hand out flyers. Any other ideas?
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December 27th, 2009 at 12:17 am
have you tried speaking at high schools? seniors that are ready to graduate or juniors that may be looking at other options.
have you been to career fairs?? check out some human resources organizations in your area SHRM is one of them that helped me when i used to recuit for UPS.
also, check in with local convention centers for any job fairs.
have you tried the internet?? if someone searches for certain words, does your website come up??
take care.